2012 Chevrolet Volt Cleared for California’s Carpool Lanes

A low emission model of the 2012 Chevrolet Volt electric car are on their way to California, where customers will qualify for a $1,500 state rebate and be allowed to drive solo in the state’s carpool lanes.
Volts with the Low Emissions Package, which is standard for California, began shipping from the General Motors Detroit-Hamtramck plant this week and should begin arriving at the more than 140 participating Chevrolet dealerships in California before the end of the month.
"The Volts with the Low Emissions Package are certain to be a strong draw for California commuters looking to travel the state’s notoriously congested freeways in the carpool lane,” said Chris Perry, vice president of Chevrolet Marketing.
Commuters who use carpool lanes in Southern California save an estimated average 36 minutes a day, or about a third of their total driving time.
The California Department of Motor Vehicles is making 40,000 Clean Air Stickers available for registered vehicles that meet the state’s emissions standards. Applications can be downloaded from the DMV’s web site at http://www.dmv.ca.gov/
Additionally, the new Low Emissions Package makes the 2012 Volt eligible for owners and lessees to receive up to $1,500 in state rebates through the Clean Vehicle Rebate Project. This incentive is in addition to a federal tax credit of up to $7,500 Clean vehicle rebate applications can be submitted online at http://www.energycenter.org/
California has more than 1,400 miles of High Occupancy Vehicle lanes. Originally restricted to vehicles with two or more occupants to help minimize congestion, the lanes are now open to   single occupancy use by owners of advanced, low-emission vehicles. Volts registered in Georgia, New York and Florida also are eligible for single occupancy access to carpool lanes.
The Volt has a total driving range of up to 379 miles, based on EPA estimates. For the first 35 miles, the Volt can drive gas-and tailpipe-emissions-free using a full charge of electricity stored in its 16-kWh lithium-ion battery. When the Volt’s battery runs low, a gas powered engine/generator seamlessly operates to extend the driving range another 344 miles on a full tank. Volt owners have travelled more than 10 million miles since the vehicle launched late last year. Roughly two-thirds of those miles were powered by grid electricity.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year.  Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at http://www.chevrolet.com/.

2013 Chevy Malibu

When you design a midsize sedan to meet the driving needs of people across the planet, you benchmark some of the best cars out there. You listen carefully when people tell you they want more style, more safety and more performance. And you know that, now more than ever, there’s a critical need for greater fuel efficiency.
Introducing the all-new 2013 Malibu and Malibu Eco. Coming in 2012.

Its refinement and responsive driving characteristics bring a quiet confidence to the next generation of Chevrolet Malibu. And joining the Malibu family for the first time ever, the 2013 Malibu Eco will offer up to 38 MPG highway¹ — that’s better than Toyota Camry Hybrid². It's pretty much a beauty of a car.

Chevrolet Cruze Station Wagon to Debut in Geneva

The Chevrolet Cruze station wagon, the third variant of Chevrolet’s most-popular car, will make its global premiere at the 82nd International Geneva Motor Show early next month.
The station wagon complements the Cruze sedan and hatchback, which together have combined sales of more than 1 million vehicles globally since launch in 2009.
"The Cruze station wagon caters to an important market segment. It ticks all the boxes for European drivers in terms of distinctive design, dynamic driving, space and economy," said Chevrolet Europe President and Managing Director Susan Docherty.
The new station wagon, which is not planned for sale in North America, features generous storage space and a choice of powerful and efficient engines as well as the state-of-the-art Chevrolet MyLink onboard infotainment system.
The new and improved engines will be available on the entire Cruze line-up starting summer 2012. In addition to the current 1.6L and 1.8L gasoline engines, a new 1.4L turbo gasoline, a new 1.7L diesel and an improved 2.0L diesel engine complete the powertrain offer.
The 1.4L gasoline, 1.7L diesel and 2.0L diesel engines come with start-stop technology as standard. All engines are Euro 5-compliant.
The station wagon, at 4,675 mm (184.1 inches), is slightly longer than the hatchback (4,510 mm/ 177.6 inches) and sedan (4,597 mm /181 inches) models. Load space ranges from 500 liters (17.6 cubic feet) up to the window line in the rear to nearly 1,500 liters (52.9 cubic feet) up to the roof top with the rear seats folded down.
Refined design and new technologies
The station wagon is immediately recognizable as a new variant of the best-selling Chevrolet Cruze. The exterior design features a tapering single arch roofline and comes with roof racks as standard, providing convenience while maintaining a poised and sporty look.
A number of exterior and interior styling changes are being introduced in 2012 for all Cruze models. These include a remodeled front fascia, modified head-lamp interiors and fog lamps, and new wheel styles on the exterior and refinements to the center console and a greater choice of seat finishes for the interior.
New Cruzes are equipped with keyless entry, allowing access the vehicle with the key safely tucked away in a bag or pocket. Additionally, the system allows the engine to be turned on or off by pressing a button without the need to insert the key into the ignition.
A brand-new Chevrolet infotainment system, called MyLink, is being introduced in higher trim levels in the Cruze line-up and in the Chevrolet Aveo as of summer 2012. It brings owners' smartphone capabilities into the vehicle.
MyLink aggregates content from the smartphone onto the seven-inch diagonal high-resolution full-color touch-screen display. Once the smartphone is connected, personal playlists, photo galleries, phone books, videos and other stored media and data, such as a special navigation app, can be accessed though the infotainment system touch-screen.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design, and high quality. More information on Chevrolet models can be found at www.chevroleteurope.com or media.chevroleteurope.com.

GM USA

Chevrolet Super Bowl Ads Drive Purchase Consideration

Advertising experts say more people are interested in buying Chevrolet cars and trucks due to clever and targeted advertising and innovative digital campaigns tied to Super Bowl XLVI.
According to the CNBC/Collective Intellect Super Sunday Ad Tracker research conducted before, during and after the game, Chevrolet came in first in purchase language – language that suggests a consumers’ intent to purchase a product based on the advertising. Chevrolet beat out all of the other brands that also advertised during the Super Bowl by a comfortable margin.
“Our strategy was to reach far beyond the in-game spots, and extend the conversation about Chevy cars and trucks through multiple digital efforts before, during and, importantly, after the game,” said General Motors Global Chief Marketing Officer Joel Ewanick. “In the end, brand exposure and purchase consideration is what this is all about, and these results show Chevrolet nailed it.
“We knew if we delivered a focused message about Chevrolet cars and trucks, using strong creative with a sense of humor, we could generate meaningful interest in our products that could translate into future sales,” said Ewanick.
According to Nielsen, Chevrolet ads in total also excelled in breakthrough and memorability, scoring higher than the Automotive Super Bowl average and the Overall Super Bowl average.
In addition to the attention-grabbing ads, Chevrolet’s digital efforts proved successful with more than 700,000 registrations for the Chevy Game Time app, more than 35 million page views, and more than 25 million trivia answers submitted before and during the game. Chevrolet also gained more than 130,000 new fans on Facebook and more than 9,000 new followers on Twitter.

Super Bowl XLVI MVP Takes Home Chevrolet Corvette

Chevrolet, the official sponsor of the Super Bowl XLVI MVP Award, presented New York Giants quarterback Eli Manning with a 2012 Corvette Grand Sport Convertible Centennial Edition in recognition of his tremendous effort on the field in the Giants’ 21-17 win over the New England Patriots.
A media panel and fan vote on www.superbowl.com determined the MVP Award winner, announced during the Super Bowl Postgame Show on NBC, presented by Chevrolet.
The Corvette Grand Sport Convertible sports car features a 6.2-liter small-block V-8, with 436 horsepower and 424 pound-feet of torque. Capable of accelerating from 0-to-60 mph in less than four seconds, and reaching more than 1g of cornering force, it’s one of the most potent convertibles on the market. For 2012, all Corvettes are available with the black-on-black Chevrolet Centennial edition, commemorating 100 years of Chevrolet history.
The Super Bowl MVP receives the Pete Rozelle Trophy, a silver trophy made by Tiffany & Co., and the Corvette Grand Sport Convertible.
Founded in 1911 in Detroit, Chevrolet is now one of the world's largest car brands, doing business in more than 140 countries and selling more than 4 million cars and trucks a year. Chevrolet provides customers with fuel-efficient vehicles that feature spirited performance, expressive design and high quality. More information on Chevrolet models can be found at www.chevrolet.com

GM USA